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  Luke Alvarez, founding Managing Partner at Hiro Capital and Chief Executive Officer of the Company, is a serial entrepreneur and technology media executive with more than 20 years of experience in video games and digital sports and 30 years in TMT and internet and technology. He has extensive experience founding high growth start ups across the games and technology sectors, including Inspired Gaming Group / Inspired Entertainment (a leading creator of virtual sports games, regulated lottery technologies and interactive gaming), the Cloud Networks (a public access wifi pioneer) and Upskins (a video games Skins NFT platform). Luke was a case leader at the Boston Consulting Group, earned a first class honours in Philosophy at the University of Cambridge and was a Fulbright Scholar to the University of California, Berkeley. Luke is a Non Executive Director or board observer at various video games, connected fitness and sports technology businesses including Snowprint Studios, Liv.TV, FitXR, Flavourworks, Betvictor, Nurvv, Polyarc and FRVR.
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  Cherry Freeman, founding partner at Hiro Capital and Chief Operating Officer of the Company, is an entrepreneur and investor in the video games, media and software sectors with more than 20 years of experience in technology innovators. Cherry is the co founder of global community and social e commerce brand LoveCrafts and has worked with and invested in high growth venture backed software as a service companies including Mimecast and New Voice Media and connected wellness femtech leader Chiaro (Elvie). Cherry was previously at The Boston Consulting Group and has a first class degree in history from Cambridge University. Cherry is a contributor to U.K. Tech Nation’s Upscale: what it takes to scale a startup, by the people who’ve done it. Cherry is a Non Executive Director or board observer at multiple video games studios and connected fitness innovators, including FitXR, Elvie, Happy Volcano, Double Loop Games, Keen Games, Nurvv and PlayerData.
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  Sir Ian Livingstone, founding partner at Hiro Capital and Non-Executive Chairman of the Company, is a pioneer of the global games industry with more than 45 years of experience in the sector. He is a commander of the British Empire (CBE) and received a Special BAFTA Award and four honorary doctorates for his services to the U.K. video games industry. He co founded two companies that acquired market capitalization in excess of US$1 billion Games Workshop (key IP: Warhammer), and Eidos (key IP: Tomb Raider) and was an early investor and Chairman of two other companies that also reached US$1 billion valuations Playdemic (key IP: Golf Clash) and Sumo plc (SUMO: LON GB). Sir Ian co created the multi million selling Fighting Fantasy series of role playing game books. He remains the Chairman of Sumo Group plc and is a Non Executive Director at multiple video games studios, including Fusebox, Midoki, Antstream, Flavourworks, Polyarc and Twin Suns.
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  Jurgen Post, senior Non-Executive Director of the Company’s Board of Directors, has more than 35 years of experience in videogames and entertainment media and is a serial leading corporate videogames executive. From January 2020 to October 2021, Jurgen was the Chief Executive Officer at Miniclip, a global leader in digital games. Miniclip distributes mobile games to 250 million monthly active users across mobile, social and online platforms worldwide including leading franchises such as 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ which have generated more than 2.0 billion downloads to date. Jurgen is the former president of international partnerships at Tencent EMEA, one of the world’s largest videogames and social media platforms, where he led the acquisition or investment in 10 videogames studios, six of which he was also a non executive director. He was formerly President and chief operating officer of Sega EMEA and general manager of Sony BMV Music Benelux. Under Jurgen’s leadership, Sega Europe grew from $50 million to $500 million USD of revenues. At Sega Jurgen also launched leading IP’s such as “Mario and Sonic at the Olympics” and reinvigorated the Sonic the Hedgehog brand with over 50 million unit sales. He graduated as Bachelor of Business Administration at HEAO in 1991.
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  Emily Greer, Independent Non Executive Director, has more than 15 years of experience in video games and is a leading innovator in mobile social games. Emily was previously the CEO and co founder of Kongregate, a leading browser games platform and mobile games publisher. Under Emily’s leadership, the Kongregate browser game platform grew to 10 million monthly active users, with more than 100,000 games from 30,000 developers, including Supercell, EA, and Ubisoft. Kongregate helped pioneer free to play games in the Western market with their kreds wallet, and then launched a mobile publishing business that generated approximately 15 million active portfolio players in 5 years, with more than 50 published titles including AdVenture Capitalist, AdVenture Communist, and Animation Throwdown. Emily led the acquisition of Kongregate by GameStop in 2010, then out of Gamestop by MTG in 2017, as well as overseeing Kongregate’s acquisition of four game development studios between 2016 and 2019. Emily is also the co founder and CEO of Double Loop Games, a San Francisco based mobile social games innovator dedicated to making delightful, relaxing experiences for non core gamers. (Double Loop Games is also a Hiro Fund investment). Emily was a board member and vice chair of the International Game Developers Association (IGDA®) for three years, and has been a Non Executive Director at various video games businesses including Playfab (sold to Microsoft). She graduated with a degree in Russian & Eastern European studies from Yale University.
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  Addie Pinkster, Independent Non Executive Director, has more than 15 years of experience in technology investment, institutional investment, hedge funds and venture capital, including in the video games, software as a service, connected wellness and femtech sectors. Addie is the founder and CEO of Adelpha Network, a female led corporate financial advisor and investment network. Addie has been a Non Executive Director or observer at various video games and technology businesses including Fusebox, Cloud Cycle and others. She graduated with a degree in SPS & MST from University of Cambridge.